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It’s time to look forward, as it were. While other businesses and maybe some of your competing sources are panicking or taking it easy waiting for something positive to come about with the economy, it’s time for you to come forward. And I mean come forward. No longer using marketing tactics in the time-tested, all though tired, ways. Forget about pulling out last year’s marketing plan and “fine-tuning it.” And if you think your clients are going to call you and state, “Just put me down for what I ordered last year,” forget it. It’s a fresh world out there in this down economy. Marketers who become innovative thinkers and get originative about the way the plan to do business today and beyond will be the ones who prosper for years to come.

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