Technology changes. And every time that happens, it is sure to change the way people do business. Email marketing is no exception here. Plus the sheer amount of spams, ads, and other email marketers competing for your subscriber's attention... ... it kinda makes you wonder if email marketing is dying right? While email marketing is not having the effectiveness it used to have, truth be told it's still far from dying because email is an essential Internet tool. It merely means you have to change your approach towards your subscribers if you want to get at least 20% to 28% of them to at least open your emails!